We live in a world that measures everything — performance, progress, potential. Over time, success quietly becomes identity, and failure starts to feel personal. Many of us are not burnt out from doing too much, but from being evaluated all the time.

 

Fail on Purpose is not a self-help formula or a guide to winning harder. It is a reset.

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This book introduces the 0% Chance Mindset — a counterintuitive practice of deliberately attempting things that cannot succeed. When success is impossible, there is nothing to prove, nothing to protect, and nothing to lose. Fear loosens. Curiosity returns. Action becomes lighter.

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Through stories, paradoxes, and simple impossible experiments — like trying to roll a 13 with two dice — the book retrains how we relate to failure, ambition, and identity.

 

Failing on purpose is not about giving up.

 

It’s about freeing yourself from performance — so you can live, create, and move forward on purpose.

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"Desire gets you in motion. 

The journey sorts out the way.
The destination shows up when it’s ready.”

This is the book’s philosophical anchor.  It replaces control with curiosity, certainty with motion, and fear with trust.